CONTEXT

A blue-collar plumber is jolted out of his everyday life when he learns his late father stole from dangerous folks who want their money back – or else.

role & responsibilities

Role: Art Director
Responsibilities: Translated the campaign concept into a complete visual system. Took the project forward from the shoot phase, developing key art layouts, designing cross-platform assets, and building out the full campaign for launch. Maintained the spirit of the original concept while delivering a cohesive, compelling, and culturally resonant campaign across all mediums.

credits

Photographer / Elvis Piedra
Creative Director / Eric Franklin
Design Team / Darlene Cordero

©BET+, Paramount Global