my ROLE
Art Director
Overall campaign package design, including social cast artwork and key art. Executive presentations and feedback adaptation. Retouching, finishing, out-of-home and digital oversight.
CONTEXT
“What’s the Tea” brings us into the opulent world of an elite, classic tea party — offering a sharp contrast to the high drama and intensity of the series. It places our cast in an unexpected setting, looking demure. While this moment highlights attempts at unity in the group, there’s a subtle undercurrent of tension. The cast’s poses and expressions hint at both solidarity and subtle rivalries, while subtle details such as tilted glasses, and spilled tea invite our viewers to question the dynamics at play.
credits
Photographer / Chrisean Rose
Creative Director / Nia Lawrence
Finisher / Joe Totten
©BET+, Paramount Global