Overview

The Basketball Wives campaign needed to convey a vibrant, high-energy tone while reinforcing the glamour and drama that define the series. The visual direction leaned into feminine colors, layering, and dynamic compositions to capture the essence of the show's cast. I maintained the spirit of the photoshoot direction while delivering a cohesive and culturally resonant campaign across all mediums.

Role & Responsibilities

Role: Art Director
Responsibilities: Translated the campaign concept into a complete visual system. Took the project forward from the shoot phase, developing key art layouts, designing cross-platform assets, and building out the full campaign for launch. Maintained the spirit of the original concept while delivering a cohesive, compelling, and culturally resonant campaign across all mediums.

Process & Development

Composited photo assets, designing polished key art, social/digital assets, and event materials. Focused on layering, light play, and typography to make the visuals stand out across media formats. Directed high-end finishing, to deliver a polished and elevated campaign.

Final Deliverables

- Key Art - Social Media Toolkits - Digital Ads - Promotional Event Graphics

Reflection

This campaign was an opportunity to amplify bold personalities through luxe, layered design. I enjoyed bringing high-glam visuals to life while maintaining clarity across all deliverables.

credits

Photographer / Chrisean Rose
Creative Director / Nia Lawrence
Finisher / Joe Totten

©VH1, Paramount Global