Overview
The Basketball Wives campaign needed to deliver a vibrant, high-energy visual identity while reinforcing the glamour, drama, and bold personalities that define the series.
The creative leaned into femininity, movement, and layered composition — capturing the confidence and chemistry of the cast while creating a look that felt elevated, modern, and instantly recognizable within the VH1 landscape.
Role & Responsibilities
Role: Art Director
Responsibilities:
Translated the campaign concept into a complete visual system
Led the project forward from the photoshoot phase through final launch
Developed key art layouts and cross-platform creative
Built and delivered a cohesive campaign suite across all mediums while maintaining the spirit of the original concept
Creative Approach
The visual direction emphasized high-glam energy through color, light, and composition. Feminine palettes, layered imagery, and dynamic typography worked together to highlight each cast member’s personality while maintaining a unified campaign look.
The system was designed to scale — allowing individual character moments to shine while reinforcing the ensemble nature of the series.
Process & Development
I composited photography assets and designed polished key art, social and digital assets, and promotional event materials. A strong focus was placed on layering, light play, and typographic clarity to ensure the work stood out across formats.
I also directed high-end finishing, delivering a refined, premium execution that maintained impact whether viewed on billboards, social feeds, or in-person activations.
Final Deliverables
- Key Art - Social Media Toolkits - Digital Ads - Promotional Event Graphics
Reflection
This campaign was an opportunity to amplify bold personalities through luxe, layered design. Bringing high-glam visuals to life while maintaining clarity and cohesion across all deliverables made this a particularly rewarding project.
credits
Photographer: Chrisean Rose
Creative Director: Nia Lawrence
Finisher: Joe Totten