my ROLE
Art Director
Visual concept exploration and design. Broadcast style frames. Print deliverable design and oversight including Paramount office takeovers and OOH in Times Square.
CONTEXT
INFINITE LAYERS celebrates Black culture as a multi-dimensional force, shaped by pivotal moments that are interconnected across time. These achievements form the resilient and evolving foundation upon which BET’s legacy stands. For 45 years, BET has amplified these layers of Black excellence, serving as a trusted platform to reflect on the past, honor the present, and propel Black culture into the future.
credits
Animators / Jun Lee, Lily Feng, Luis Moya, Victor Lau
Creative Director / Eric Franklin, Chris Scarlata
Design Team / JJ Raskin
©BET Networks, Paramount Global