CONTEXT

INFINITE LAYERS celebrates Black culture as a multi-dimensional force, shaped by pivotal moments that are interconnected across time. These achievements form the resilient and evolving foundation upon which BET’s legacy stands. For 45 years, BET has amplified these layers of Black excellence, serving as a trusted platform to reflect on the past, honor the present, and propel Black culture into the future.

role & responsibilities

Role: Art Director
Responsibilities: Designed the static visual system for on-air campaigns, including branding, color palettes, typography, and overall look and feel. Established the visual direction for animated assets and collaborated with motion and production designers to translate the style into dynamic on-air and OOH deliverables. Ensured a cohesive brand presence across all touchpoints.

credits

Animators / Jun Lee, Lily Feng, Luis Moya, Victor Lau
Creative Director / Eric Franklin, Chris Scarlata
Design Team / JJ Raskin

©BET Networks, Paramount Global