Overview

Hosted by Kevin Hart, the BET Awards celebrated Black culture at the highest level, including a 25th anniversary tribute to 106 & Park and honors for icons such as Jamie Foxx, Mariah Carey, Snoop Dogg, and Kirk Franklin. This year’s creative reimagined the show as a black-tie cultural experience, elevating the brand’s visual language while honoring its legacy as a defining entertainment institution.

Role & Responsibilities

Role: Art Director

Responsibilities:

• Partnered with Versus to bring a refreshed design system to life

• Applied the system across static assets, including OOH and digital campaigns

• Directed environmental and experiential design for cohesive execution

• Collaborated with creative leadership to maintain a unified visual identity

My work helped position the BET Awards as both timeless and forward-looking, reinforcing its role as a major cultural tentpole.

Creative Approach

The identity focused on elegance, scale, and intention. It translated the energy of the show into a refined, black-tie visual system. The goal was to elevate the brand without losing its cultural authority. The result feels ceremonial, celebratory, and distinctly BET. Every touchpoint was designed to feel consistent, whether experienced on the street, on social, or inside the venue.

Credits

Agency: Versus
VP, Design: Chris Scarlata
Project Manager: Jess Hernandez
Motion Design Directors: Jun Lee, Luis Moya
Art Directors: Rebecca Wheatman, Eric Franklin
Designers: JJ Raskin, Noelle Mullins
Animators: Gabrielle Garbe, Lily Feng, Victor Lau