my ROLE

Art Director

Key art concept development for multiple pieces of creative. Mockups, presentations and mood boards for pitching to executives and showrunners. Photographer selection, photoshoot planning, and on-site location scouting. Key art compositing and oversight of retouching. Final deliverables including OOH, press kit and style guides.

CONTEXT

City on a Hill is an American crime drama series based on an original idea by Ben Affleck. An attorney and a corrupt FBI veteran form an unlikely bond in order to take down a family of armoured car robbers from Charlestown. Our key art campaign highlights the stark winter in Boston.

ACCLAIM

The press kit won GOLD from Printing Impressions Gold Ink Awards. We worked closely with the team at Hatteras on this project. With extensive rounds of prototyping, textural testing, and color matching, the final product features a ‘security bag’ design with embossed stitching, a vintage leather strap and brass-looking buckles and buttons that were enhanced using a high-gloss metallic silver. The ‘canvas’ section of the ‘bag’ was also embossed with a textured pattern, and printed using a spot soft touch aqueous coating overlay.

credits

Photographer / Eric Ogden
Creative Director / Greg Zadrozny
Design Team / Richard Fahey

©Showtime Networks Inc.