my ROLE
Art Director
Campaign package design. Image selection, stock integration, and graphic element addition. AI-generated backgrounds. Retouching oversight to ensure high-quality final deliverables
CONTEXT
Iconic celebrities are ditching their lavish lifestyles for the HBCU experience.
credits
Photographer / Emmanuel Sanchez
Creative Director / Eric Franklin
Finisher / Joe Totten
©BET+, Paramount Global