Overview

College Hill: Celebrity Edition is a revival of the BET reality series College Hill, featuring celebrities living together and attending historically Black colleges and universities (HBCUs). The series combines the dynamics of celebrity culture with the collegiate experience, offering viewers an entertaining and insightful look into campus life.

Role & Responsibilities

Title: Art Director
Responsibilities: Led the campaign package design, ensuring a cohesive visual identity across all platforms. Selected and integrated imagery, including stock photography, to complement the campaign's narrative. Added graphic elements and oversaw the creation of AI-generated backgrounds to enhance visual appeal. Supervised retouching processes to maintain high-quality final deliverables.

Campaign Concept

The creative direction aimed to blend the glamour of celebrity life with the authenticity of the HBCU experience. The visuals needed to resonate with both fans of the original series and new viewers, highlighting the unique journey of celebrities adapting to college life.

Process & Development

Collaborated closely with the creative team to develop a visual language that captured the essence of the show. This involved integrating various photographic elements, designing graphic components, and utilizing AI-generated backgrounds to create a dynamic and engaging aesthetic. Attention was given to color schemes, typography, and layout to ensure consistency and appeal across all materials.

Final Deliverables

- Key Art - Digital & Social Assets - OOH

credits

Photographer / Emmanuel Sanchez
Creative Director / Eric Franklin
Finisher / Joe Totten

©BET+, Paramount Global