my ROLE
Art Director
Key art concept development. Mood boards, presentations, and initial sketches. Executive pitching and feedback adaptation. Photographer selection, shoot planning and remote assistance following COVID protocols. Final image curation and agency direction. Oversight of compositing, retouching, and finishing. Campaign design for out-of-home, press kit, and style guide.
CONTEXT
Hidden for nearly a decade, we catch sight of the elusive killer of killers. His cover and his location are about to be blown. A far cry from Miami, Dexter emerges from a snowstorm; as dangerous and unpredictable as Dexter himself. We all hide parts of ourselves from the world. But we can never fully “escape” who we are inside. Dexter’s left the big city for small town America - but can he remain hidden where everyone knows him? Dexter’s an expert at covering his tracks, but even a mastermind may face unexpected consequences.
Positioning
DEXTER’S BLOODY BACK. The iconic Showtime original series that for eight seasons was a cultural phenomenon, a fan addiction, and the introduction to one of modern TV most complicated and loveable bad, good guys. This is a return to the Dexter we all know and love. Michael C. Hall reunites with original showrunner Clyde Phillips to gives fans – old and new – a Dexter fix that is sure to satisfy.
CHALLENGE
Signal a ‘New Dexter’ while maintaining the brand equity of the existing franchise.
IMPACT
The key art significantly contributed to the show's successful return, generating high viewership and buzz within the industry. The campaign delivered 5.4 million cross-platform viewers in its first week, becoming the most-watched Showtime title ever on its premiere day. It also was the most-watched scripted drama season opener telecast among all premium channels in 2021. The campaign garnered industry recognition and accolades, further solidifying the show's brand and visual identity.
![Dexter_NewBlood_BoldsiteStreetscape_R04[rev].jpg](https://images.squarespace-cdn.com/content/v1/5820e14520099e79d2a97a25/1713459124886-1NXU056VF6L0KVMEL5PD/Dexter_NewBlood_BoldsiteStreetscape_R04%5Brev%5D.jpg)
ACCLAIM
2022 ProMax Bronze Winner (Key Art Poster Campaign)
2022 ProMax Bronze Winner (Out-of-Home Ad)
2022 ProMax Silver Winner (Total Print Package)
credits
Photographer / Kurt Iswarienko
Creative Director / Alex Judson
Agency / Little Giant
©Showtime Networks Inc.
