CONTEXT
Hidden for nearly a decade, we catch sight of the elusive killer of killers. His cover and his location are about to be blown. A far cry from Miami, Dexter emerges from a snowstorm; as dangerous and unpredictable as Dexter himself.
We all hide parts of ourselves from the world. But we can never fully “escape” who we are inside. Dexter’s left the big city for small town America - but can he remain hidden where everyone knows him? Dexter’s an expert at covering his tracks, but even a mastermind may face unexpected consequences.
Creative challenge: Signal a ‘New Dexter’ while maintaining the brand equity of the existing franchise.
SCOPE
Art Direction, Key Art, Concept Development, Photoshoot Direction, Logo Development, B2B Mailer, Digital & Print OOH, Style Guide
ACCLAIM
2022 ProMax Bronze Winner (Key Art Poster Campaign)
2022 ProMax Bronze Winner (Out-of-Home Ad)
2022 ProMax Silver Winner (Total Print Package)
The campaign delivered 5.4 million cross-platform viewers in its first week, becoming the most-watched Showtime title ever on its premiere day. It also was the most-watched scripted drama season opener telecast among all premium channels in 2021.
AGENCY PARTNER
Little Giant
PHOTOGRAPHER
Kurt Iswarienko
©Showtime Networks Inc.