my ROLE
Art Director
Overall campaign package design, including logo, social cast artwork and several pieces of key art. Executive presentations and feedback adaptation. Retouching, out-of-home and digital direction and oversight.
CONTEXT
Diarra From Detroit is a critically acclaimed mystery-comedy series on BET+. Executive produced by Kenya Barris, a four-time Emmy nominee for ABC’s hit family comedy “Black-ish,” the show follows a divorcing schoolteacher who refuses to accept being ghosted by her rebound Tinder date. The show was created and written by Diarra Kilpatrick, a Detroit native who also stars in the lead role. The show pays homage to Black women and Kilpatrick's hometown of Detroit.
CREATIVE CHALLENGE
Through static imagery, portray The Motor City as a character in its’ own right.
IMPACT
The key art and logo design effectively captured the mysterious noir essence of the series, contributing to its positive reception and increased viewership. Enhanced the visual storytelling and overall branding of the project, becoming one of the top 10 scripted shows for cable television among black households.
credits
Photographer / Chrisean Rose
Creative Director / Nia Lawrence
Mural Artist / Sydney G. James
©BET+, Paramount Global