HBO50

ROLE & RESPONSIBILITIES
Role: Associate Creative Director
Responsibilities: Brought in to lead and redesign a logo to celebrate the 50th anniversary of HBO. Took a hands-on approach to elevate the design, and align it with the project's strategic and visual goals. Delivered a refined anniversary mark that reflected the brand’s tone, purpose, and positioning.

AGENCY
Known

CONTEXT
In honor of HBO’s 50th anniversary, the brand launched its “Fifty Years of Firsts'' campaign. For 50 years, HBO has been the first to break new ground, changing and elevating the landscape of TV in film, documentary, drama, comedy, news, and sports. Through its award-winning storytelling, HBO has introduced the world to characters and storylines that have captured the zeitgeist and remain resonant to this day. “Fifty Years of Firsts” celebrates the first premium network’s culture-defining legacy and teases the best that’s yet to come.