Context

Shameless is an American comedy-drama television series set on the South Side of Chicago. It’s an adaptation of Paul Abbott's British series of the same name and features an ensemble cast led by William H. Macy and Emmy Rossum. The western theme was chosen by producers as a way to set this season apart from the others.

Role & Responsibilities

Role: Art Director
Responsibilities: Led the campaign from initial concept through full rollout, supporting photo shoot planning and creative direction. Comissioned a bespoke title treatment, developed the campaign look and feel, collaborated on shot lists and visual references, and translated the final assets into key art, OOH, print and digital deliverables. Delivered a cohesive, impactful, and culturally resonant campaign aligned with SHOWTIME’s brand and audience.

credits

Photographer / Brian Bowen Smith
Creative Director / Bob Motzenbecker
Title Artist / Luke Lucas

©Showtime Networks Inc.