my ROLE
Art Director
Key art concept direction. Sketches, mood boards, and mockups for stakeholder pitching. Photographer selection, in-person shoot oversight and planning. Final artwork design, compositing, and collaboration on finishing. Out-of-home and digital execution. Style guide development.
CONTEXT
The latest iteration of L Word is more natural than the original, the drama & stories are a little more real. It’s a perspective shift from the old show, and that is reflected visually in the photography. The season one artwork embraces a cool summer palette – moving away from the bold colors of PRIDE, and the original logo. The color choices create a deconstructed rainbow, queer but not overt.
credits
Photographer / Cass Bird
Creative Director / Bob Motzenbecker
©Showtime Networks Inc.