CONTEXT
The latest iteration of L Word is more natural than the original, the drama & stories are a little more real. It’s a perspective shift from the old show, and that is reflected visually in the photography. The season one artwork embraces a cool summer palette – moving away from the bold colors of PRIDE, and the original logo. The color choices create a deconstructed rainbow, queer but not overt.
SCOPE
Art Direction, Design, Key Art, Concept Development, Character Art, Photoshoot, Logo, Oversaw Retouching, Digital & Print OOH, Style Guide
PHOTOGRAPHER
Cass Bird
©Showtime Networks Inc.