season three

my ROLE

Senior Designer

Concept development. Moodboards, sketches and comps to sell through ideas. Shoot planning. Executive pitching and feedback adaptation. Final key art design.

CONTEXT

The Chi is an American drama series created by Lena Waithe about life in a neighborhood on the South Side of Chicago. One of the themes for season three was the underserved story of missing black women. Keisha took center stage, surrounded by her supportive community. The flowers represent hope, rebirth and renewal and act as the visual connector between episode 301’s funeral and wedding scenes.

IMPACT

The overall campaign created a 30% growth in viewership over previous seasons and 262% growth in re-subscription & free trial sign ups.

ACCLAIM

2021 ProMax Bronze Winner (360 Campaign: Dramatic Program)

credits

Photographer / Shawn Theodore
Creative Director / Bob Motzenbecker
Design Team / Richard Fahey

©Showtime Networks Inc.

season four

my ROLE

Art Director

Concept development. Moodboards, sketches and comps to sell through the idea. Executive pitching and feedback adaptation. Shoot planning, photographer and asset selection. Guidance for key art finish.

CONTEXT

In season four we watched Jake, Kevin, Papa and the greater community face the devastating impact of police brutality and their attempt to bring about change.

credits

Photographer / Shaniqwa Jarvis
Creative Director / Bob Motzenbecker
Design Team / David Irlanda

©Showtime Networks Inc.