season three

overview

The Chi is an American drama series created by Lena Waithe about life in a neighborhood on the South Side of Chicago. One of the themes for season three was the underserved story of missing black women. Keisha took center stage, surrounded by her supportive community. The flowers represent hope, rebirth and renewal and act as the visual connector between episode 301’s funeral and wedding scenes.

Role & Responsibilities

Role: Senior Designer
Responsibilities: Led the campaign from initial concept through full rollout, supporting photo shoot planning and creative direction. Developed the campaign look and feel, collaborated on shot lists and visual references, and translated the final assets into key art, OOH, digital and print deliverables. Delivered a cohesive, impactful, and culturally resonant campaign aligned with SHOWTIME’s brand and audience.

IMPACT

The overall campaign created a 30% growth in viewership over previous seasons and 262% growth in re-subscription & free trial sign ups. It also won 2021 Promax Bronze (360 Campaign: Dramatic Program).

credits

Photographer / Shawn Theodore
Creative Director / Bob Motzenbecker
Design Team / Richard Fahey

©Showtime Networks Inc.

season four

overview

In season four we watched Jake, Kevin, Papa and the greater community face the devastating impact of police brutality and their attempt to bring about change.

Role & responsibilities

Role: Art Director
Responsibilities: Led the campaign from initial concept, supporting photo shoot planning and creative direction phases. Developed the campaign look and feel, collaborated on shot lists and visual references. My initial layouts informed the final design execution, delivering a cohesive, impactful, and culturally resonant campaign aligned with SHOWTIME’s brand and audience.

credits

Photographer / Shaniqwa Jarvis
Creative Director / Bob Motzenbecker
Design Team / David Irlanda

©Showtime Networks Inc.