CONTEXT
The Chi is an American drama series created by Lena Waithe about life in a neighborhood on the South Side of Chicago.
One of the themes for season three was the underserved story of missing black women. Keisha took center stage, surrounded by her supportive community. The flowers represent hope, rebirth and renewal and act as the visual connector between episode 301’s funeral and wedding scenes.
SCOPE
Art Direction, Design, Key Art, Concept Development, Photoshoot Direction, Oversaw Retouching, Digital & Print OOH, Style Guide
ACCLAIM
2021 ProMax Bronze Winner (360 Campaign: Dramatic Program)
The Chi season 3 campaign created a 30% growth in viewership over previous seasons and 262% growth in re-subscription & free trial sign ups.
PHOTOGRAPHER
Shawn Theodore
©Showtime Networks Inc.
CONTEXT
In season four we watched Jake, Kevin, Papa and the greater community face the devastating impact of police brutality and their attempt to bring about change.
SCOPE
Art Direction, Key Art, Concept Development, Photoshoot Direction, Oversaw Retouching, Digital & Print OOH, Style Guide
PHOTOGRAPHER
Shaniqwa Jarvis
©Showtime Networks Inc.