my ROLE

Art Director

Talent image selection from the shoot. Key art composition and design. Executive presentations and interpretation of feedback. Final retouching oversight. Out-of-home and digital asset expansion. Custom artwork design for social media.

CONTEXT

YOUNG. FLASHY. RUNNING IT. Atlanta is the city where everybody is “somebody” and these influencers are leading the charge. They have style, ambition, and millions of followers aspiring to live their lifestyle. Our key art campaign is the embodiment of confidence and a desire to stand out. The influencers are adorned with flashy details and accessories that highlight their individual personalities and Atlanta’s urban and extravagant subculture.

CHALLENGE

Allowing each talent individual space to shine, signal a new season. Keep the artwork more grounded than previous seasons, while still maintaining the existing brand equity of the franchise.

credits

Photographer / Chrisean Rose
Creative Director / Nia Lawrence

©BET+, Paramount Global