Overview

The Impact: Atlanta follows a new generation of influencers shaping culture in one of the country’s most dynamic cities. The campaign needed to capture confidence, individuality, and Atlanta’s flashy, aspirational energy. Each cast member is positioned as both a personal brand and part of a larger cultural moment.

Role & Responsibilities

Role: Art Director

Responsibilities:

• Translated the campaign concept into a full visual system

• Led the project from photoshoot through launch

• Developed key art and cross-platform assets

• Built a cohesive campaign ecosystem across all mediums

• Maintained conceptual integrity throughout execution

• Directed high-end retouching and motion endpages

Creative Approach

The direction focused on confidence, scale, and personality. Bold styling and accessories highlight individuality while reinforcing Atlanta’s aspirational culture. Composition and hierarchy give each subject space to stand out while maintaining a unified look across ensemble assets. The challenge was balance. Signal a new season while preserving franchise equity. Ground the work without losing energy. Celebrate individuality without losing cohesion. The final system achieves this through controlled composition, refined styling, and a consistent tone across all executions.

credits

Photographer: Chrisean Rose
Creative Director: Nia Lawrence
Art Director: Rebecca Wheatman