Overview

The Loudest Voice is a Showtime limited series chronicling the rise and fall of Roger Ailes and the creation of Fox News. The campaign required a visual identity that captured the show's political and psychological complexity.

Role & Responsibilities

Role: Art Director
Responsibilities: Developed the campaign's visual concept and look and feel. Collaborated on shot lists and visual references for the photo shoot. Translated final assets into key art, out-of-home, digital, and print deliverables. Ensured a cohesive and impactful campaign aligned with SHOWTIME’s brand and audience.

Campaign Concept

The creative direction focused on portraying the media's power and influence. The key art featured Russell Crowe as Roger Ailes against a backdrop of television screens, symbolizing the pervasive reach of Fox News. The design aimed to reflect the show's themes of manipulation and control.

Process & Development

Partnering with photographer Jim Fiscus to plan the photo shoot, including shot lists and visual references. Collaborated with a 3D artist to create the television backdrop featured in the key art. Designed the campaign's visual elements, ensuring consistency across various platforms including OOH, digital, and print.

Final Deliverables

- Key Art - OOH - Digital and Print Assets

Reflection

This project allowed for a deep exploration of political and media themes through design. Team collaboration resulted in a compelling visual narrative that effectively conveyed the show's message.

credits

Photographer / Jim Fiscus
Creative Director / Greg Zadrozny
Design Team / Richard Fahey
Logo Design / Ana Sanchez

©Showtime Networks Inc.