Role: Art Director

brief

The Loudest Voice chronicles the rise and fall of Roger Ailes and the creation of Fox News. The challenge was to communicate the story's political weight and psychological complexity without relying on sensationalism. The campaign needed to feel restrained yet unsettling, reflecting the influence, authority, and power dynamics at the center of the narrative.

solution

I developed the campaign concept and visual direction, building the creative around the idea of media as an instrument of power. In collaboration with photographer Jim Fiscus, I helped shape the shoot through visual references, shot planning, and concept development.

Russell Crowe's portrayal of Roger Ailes was framed against a custom wall of television screens, created in partnership with a 3D artist and designed as a central storytelling device rather than a simple backdrop. Controlled compositions, dramatic scale, repetition, and strategic use of negative space transformed the environment into a visual representation of influence, authority, and manipulation.

The resulting campaign extended across key art, out-of-home, digital, and print executions while maintaining a singular conceptual focus.

media power + control

campaign

out-of-home & experiential

credits

Photographer: Jim Fiscus
Creative Director: Greg Zadrozny
VP, Creative Services: Larry Merritt
Art Directors: Rebecca Wheatman, Richard Fahey
Logo Designer: Ana Sanchez
Copywriter: Michael Nassar