Overview

West Hollywood’s annual Halloween Carnaval is one of the largest Halloween celebrations in the country, drawing hundreds of thousands of attendees for a night of music, performances, costumes, and immersive city-wide activations.

Role & Responsibilities

Role: Creative Consultant
Responsibilities: I partnered with Authentic Agency to provided key art development and visual design for event touchpoints, including wayfinding, credentials, step-and-repeat, and stage graphics.

Concept

To celebrate the 50th anniversary of The Rocky Horror Picture Show, the City of West Hollywood brought the cult classic into the heart of its annual Halloween Carnaval. The creative direction centered on the signature WeHo Halloween skull, enhanced with subtle Rocky Horror-inspired details like red glitter textures, gold metallic accents, and the film’s iconic dripping type – to create a vibrant, theatrical event identity.

Final Deliverables

- Key Art - Poster - Postcard - Credentials - Scrims - Banners - Signage