my ROLE

Art Director

Key art concept development. Mockups, presentations and mood boards. Executive pitching and feedback adaptation. Photoshoot planning, shot list development, and remote shoot assistance following COVID protocols. Final image curation and selects. Direction for key art finishing and social transition animation. Oversight for OOH and yearbook-style press kit.

CONTEXT

This concept is titled MEMENTO MORI, a Latin phrase meaning 'remember you must die'. To symbolize the inevitability of death, our memento mori in this case is a yellowjacket. Yellowjackets are aggressive and sting when provoked, reflecting the dangerous and haunting tone of the series. This teaser key art presents Jackie navigating through trauma and the universal need to survive.

CHALLENGE

Does darkness lie in the wilderness… or in the women?

IMPACT

The teaser played a key role in the show’s successful launch, generating significant buzz, viewership, and critical acclaim. The artwork earned industry recognition and elevated the brand’s visibility. From round one, I championed and refined the MEMENTO MORI concept, and was thrilled to see it resonate so strongly.

ACCLAIM

IndieWire’s 25 Best Film and Television Posters of 2021
2022 Promax Gold Winner (Overall Key Art Poster)
2022 Promax Silver Winner (Key Art Poster: Dramatic Program)
2023 Promax Gold Winner (Print Premium or Specialty Item: FYC Yearbook)
2022 Clio Entertainment Silver Winner (Television/Series Domestic One-Sheet)
2022 Clio Entertainment Bronze Winner (Television/Series Integrated Campaign)

credits

Photographer / Brendan Meadows
Creative Directors / Bob Motzenbecker & David Krtikashyan
Key Art Agency / Percival + Associates
FYC Yearbook Agency / Legion Creative

©Showtime Networks Inc.