my ROLE

Art Director

Key art concept and branding development. Sketches and mood boards for executive pitching. Photoshoot planning and photographer selection. Remote shoot direction following COVID protocols. Final artwork design and retouching guidance. Out-of-home and style guide development.

CONTEXT

A mix of musical numbers, interviews and sketches that challenge America's discomfort with race, politics and other cultural issues. In the primary key art, Ziwe Fumudoh’s signature in-your-face expression is directed to the viewer. The secondary key art is a spoof on the iconic Mean Girls scene. The millennial pink color scheme is a nod to the show’s set design, along with many of Ziwe’s pop-culture influences from the 90s and early 2000s.

IMPACT

Successfully captured the show's essence, contributing to its strong visual identity and promotional success. Enhanced the show's branding, helping to attract and engage the target audience.

FUN FACT

The key art was featured in the background of Ziwe’s interview on Ellen.

credits

Photographer / Myles Loftin
Creative Director / Bob Motzenbecker
Logo Designer / Scott Massey

©Showtime Networks Inc.