Overview

Ziwe is a Showtime variety series hosted by comedian Ziwe Fumudoh, known for its satirical take on race, politics, and pop culture. The show blends musical numbers, interviews, and sketches to challenge societal norms with a distinctive, hyper-feminine aesthetic.

Role & Responsibilities

Title: Art Director
Responsibilities: Developed key art concepts and branding. Created sketches and mood boards for executive pitches. Planned the photoshoot and selected the photographer. Directed the shoot remotely, adhering to COVID-19 protocols. Designed final artwork and provided retouching guidance. Developed out-of-home materials and the style guide.

Campaign Concept

The primary key art features Ziwe's signature in-your-face expression, directly engaging the viewer. A secondary piece spoofs the iconic Mean Girls scene, aligning with the show's satirical tone. The millennial pink color scheme reflects the show's set design and draws inspiration from 90s and early 2000s pop culture.

Process & Development

Collaborated with photographer Myles Loftin to capture images that embodied the show's bold and confrontational style. The design process involved integrating visual elements that highlighted Ziwe's unique persona and the show's thematic content.

Final Deliverables

- Key Art - Out-of-Home Materials - Style Guide

Recognition

The key art successfully captured the show's essence, contributing to its strong visual identity and promotional success. Notably, the artwork was featured in the background of Ziwe’s interview on The Ellen DeGeneres Show.

CONTEXT

A mix of musical numbers, interviews and sketches that challenge America's discomfort with race, politics and other cultural issues. In the primary key art, Ziwe Fumudoh’s signature in-your-face expression is directed to the viewer. The secondary key art is a spoof on the iconic Mean Girls scene. The millennial pink color scheme is a nod to the show’s set design, along with many of Ziwe’s pop-culture influences from the 90s and early 2000s.

credits

Photographer / Myles Loftin
Creative Director / Bob Motzenbecker
Logo Designer / Scott Massey

©Showtime Networks Inc.