CONTEXT
In the primary key art, Ziwe’s signature in-your-face expression is directed to the viewer. The secondary key art is a spoof on the iconic Mean Girls scene. The millennial pink color scheme is a nod to the show’s set design, along with many of Ziwe’s pop-culture influences from the 90s and early 2000s.
SCOPE:
Art Direction, Design, Key Art, Concept Development, Photoshoot, Oversaw Retouching, Digital & Print OOH, Style Guide, E-Blast
FUN FACT:
The key art was featured in the background of Ziwe’s interview on Ellen.
PHOTOGRAPHER:
Myles Loftin
©Showtime Networks Inc.