creative for story-led brands
Role: Art Director
brief
Basketball Wives required a bold, high-energy visual identity that captured the glamour, drama, and larger-than-life personalities at the center of the series. The challenge was to create a modern, elevated campaign that celebrated the cast's chemistry while standing out within the VH1 landscape.
this tea is best served hot.
solution
I led the key art execution through final launch, translating the creative concept into a scalable visual system across key art, digital, social, motion, and out-of-home deliverables.
The creative approach centered on high-glam energy, using vibrant color, layered compositions, dynamic typography, and dramatic lighting to amplify both individual personalities and ensemble relationships. The system was designed to balance standout character moments with a cohesive group identity, reinforcing the show's signature blend of friendship, conflict, and celebration.
campaign
social
out-of-home & experiential
broadcast
credits
Photographer: Chrisean Rose
Creative Director: Nia Lawrence
Art Director: Rebecca Wheatman
Finisher: Joe Totten
Copywriter: Aubrey Williams