ROLE
Art Director

CLIENT
VH1

SCOPE
Key Art Campaign

CHANNELS
Key Art • OOH • Digital • Social • Print • Experiential

TEAM
Photographer: Chrisean Rose
Creative Director: Nia Lawrence
Finisher: Joe Totten
Copywriter: Aubrey Williams

brief

Basketball Wives required a bold, high-energy visual identity that captured the glamour, drama, and larger-than-life personalities at the center of the series. The challenge was to create a modern, elevated campaign that celebrated the cast's chemistry while standing out within the VH1 landscape.

this tea is best served hot.

solution

I joined the campaign after the shoot, translating the tea-party concept into the finished key art. I handled a complicated design execution, shaping the composition, color, and typography to bring the cast and tea-party setting together into a series of cohesive campaign images. I also directed high-end retouching to elevate the final artwork across primary, secondary, and character pieces.

secondary artwork

VH1_BASKETBALL_WIVES_S12_3-UP_KEYART_BONUS_VERT_2x3_300dpi_A_DDT.jpg

design process

individual artwork

out-of-home & experiential