Overview
Basketball Wives required a vibrant, high-energy visual identity that captured the show’s glamour, drama, and bold personalities. The creative leaned into femininity, movement, and layered composition to highlight cast chemistry while delivering a modern, elevated look within the VH1 landscape.
Role & Responsibilities
Role: Art Director
Responsibilities:
Translated the campaign concept into a full visual system
Led the project from photoshoot through final launch
Developed key art and cross-platform creative
Delivered a cohesive campaign suite across all mediums
Directed high-end finishing
Set visual direction for motion and animated assets
Creative Approach
The direction focused on high-glam energy through color, light, and composition. Feminine palettes, layered imagery, and dynamic typography highlight each cast member while maintaining a unified look. The system was built to scale, allowing individual moments to stand out while reinforcing the ensemble.
credits
Photographer: Chrisean Rose
Creative Director: Nia Lawrence
Art Director: Rebecca Wheatman
Finisher: Joe Totten
