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Rebecca Wheatman

creative for story-led brands

  • case studies
  • about
  • contact
  • archive
Resume

but more about me

Hi, I’m Rebecca Wheatman. I’m a freelance creative director, art director, designer, occasional strategist, and full-time over-thinker.

I’ve worked in entertainment marketing for the past 15 years, helping brands like 20th Century Fox, A+E, BET, SHOWTIME, and VH1 convince people to spend their evenings watching television instead of doing something productive. In that time, I’ve built integrated campaigns for cannibals, rappers, historical disasters, family dramas, and the occasional love story. As a result, I have a skill set that is surprisingly difficult to explain at dinner parties.

Outside of work, you’ll find me planning weekend trips, redesigning parts of my house that were perfectly fine yesterday, or attempting to become the type of person who gardens (the plants remain unconvinced). I’m a Californian living in the NJ/NYC area with my husband and our cat, who contributes very little financially but remains an important stakeholder in all family decisions.

I’ve been fortunate to win a few industry awards, but these days I’m more interested in building a life than climbing a ladder. I’m looking for meaningful projects, interesting conversations, and the best strawberry matcha in town.

  • COLLABORATIVE
    I lead independently, integrate into existing teams, or partner directly with you.

    FLEXIBLE
    From one-off projects to ongoing retainers, I can adapt my workflows to meet your specific timeline and scope.

    PROVEN
    I’ve earned recognition from Clio, Promax, and IndieWire – reflecting the level of craft I bring to every assignment.

  • SHARE YOUR PROJECT
    Tell me what you’re working on, what you need, and where things are now.

    ALIGN ON THE APPROACH
    I’ll recommend an engagement model with a clear estimate.

    START THE WORK
    I’ll guide the process from kickoff through final delivery.

Services

I lead creative from strategy through launch, bringing together scalable design systems across every touchpoint. Available for select freelance, fractional, and project-based partnerships.

STRATEGY + DIRECTION
What to make, why it matters, and how to bring it to life.

DEVELOPMENT + DESIGN
Developing, directing, and executing static creative from concept through finish.

LEADERSHIP + TEAM DIRECTION
Building, supporting, and guiding creative teams from brief through delivery.

BRAND + VISUAL SYSTEMS
Establishing visual languages that stay consistent and scale across channels.

ENTERTAINMENT MARKETING
Building key art and integrated campaigns for television, streaming, podcasts, live events, and theatrical releases.

AUDITS + OPTIMIZATION
Identifying what’s working, what isn’t, and how to make the work stronger.

Have a project in mind?
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