RESULTS-at-a-glance

IndieWire — 25 Best Film and Television Posters of 2021
Promax Gold — Overall Key Art Poster (2022)
Promax Silver — Key Art Poster: Dramatic Program (2022)
Promax Gold — Print Premium or Specialty Item: FYC Yearbook (2023)
CLIO Entertainment Silver — Television/Series Domestic One-Sheet (2022)
CLIO Entertainment Bronze — Television/Series Integrated Campaign (2022)
5M+ Weekly Cross-Platform Audience
Integrated launch across print, digital, social, OOH & FYC

brief

Yellowjackets didn't fit neatly into a single genre, and that was both its greatest strength and its biggest creative challenge. The campaign needed to attract prestige television audiences without alienating horror fans, capturing the show's psychological tension and survival themes without relying on familiar clichés. Our mission was to launch a completely unknown series while preserving the mystery surrounding it.

mystery, dual timelines, and an unforgettable visual identity that helped introduce one of Showtime's biggest originals.

solution

I led art direction from concept through campaign rollout, developing a visual system inspired by the idea of Memento Mori and the psychological cost of survival. I partnered with the creative team to develop and present campaign concepts for approval, creating logos, mockups, and presentations that aligned stakeholders (including network executives and the show's creators) around a unified creative vision. I then assisted with shoot prep including detailed shot lists, wardrobe, photographer selection, etc.

The creative approach centered on duality – past and present, beauty and brutality, innocence and ferality – allowing the imagery to feel restrained at first glance while revealing a deeper sense of unease upon closer inspection. We posed the question: Does the darkness live in the wilderness or in the women?

The teaser was designed to build intrigue without revealing the series' biggest twists. I pushed for a tight crop on Jackie's face to keep her identity intentionally ambiguous while creating an intimate, unsettling focal point. The mysterious figure reflected in her eye hints at the danger to come, rewarding viewers who revisit the campaign after finishing the season. Featuring a single character gave the launch a bold simplicity, while the custom yellow logotype subtly references both the team's colors and its soccer roots. We later expanded the campaign to feature more talent.

concept development

out-of-home

fyc mailer

digital & social