Role: Art Director

brief

Yellowjackets didn't fit neatly into a single genre, and that was both its greatest strength and its biggest creative challenge. The campaign needed to attract prestige television audiences without alienating horror fans, capturing the show's psychological tension and survival themes without relying on familiar horror clichés.

solution

I led creative execution from concept through campaign rollout, developing a visual system inspired by the idea of Memento Mori and the psychological cost of survival. The creative approach centered on duality – past and present, beauty and brutality, innocence and ferality – allowing the imagery to feel restrained at first glance while revealing a deeper sense of unease upon closer inspection.

I directed key art development, typography, composition, and overall design direction, while partnering closely with creative leadership, showrunners, and marketing teams to ensure the campaign reflected the series' tone and narrative. The resulting campaign posed a central question that became the foundation of the visual storytelling:

Does the darkness live in the wilderness or in the women?

Recognition

• IndieWire — 25 Best Film and Television Posters of 2021

• Promax Gold — Overall Key Art Poster (2022)

• Promax Silver — Key Art Poster: Dramatic Program (2022)

• Promax Gold — Print Premium or Specialty Item: FYC Yearbook (2023)

• CLIO Entertainment Silver — Television/Series Domestic One-Sheet (2022)

• CLIO Entertainment Bronze — Television/Series Integrated Campaign (2022)

campaign

out-of-home

fyc mailer

Credits

Photographer: Brendan Meadows
Creative Directors: Bob Motzenbecker, David Krtikashyan
Art Director: Rebecca Wheatman
Key Art Agency: Percival + Associates
FYC Yearbook Agency: Legion Creative
Copywriter: Jordan Scott