overview

BET 45 marked the network’s 45th anniversary with Infinite Layers, a campaign celebrating Black culture as a multi-dimensional, evolving force. The work honors BET’s legacy while looking forward, positioning the brand as both a cultural archive and a platform for what’s next.

role & responsibilities

Role: Art Director

Responsibilities:

• Designed the static visual system, including branding, color, typography, and overall look and feel

• Set visual direction for motion and animated assets

• Partnered with motion and production teams to extend the system across on-air and OOH

• Ensured a cohesive, scalable brand across all touchpoints

Creative Approach

The Infinite Layers system expresses depth, continuity, and movement. Layered compositions, bold color relationships, and graphic depth create a sense of history in motion. The work builds on BET’s brand DNA while introducing a more refined, contemporary execution. The system was designed to scale across static and motion. Every touchpoint draws from the same visual language, creating a unified but dynamic campaign.

credits

Creative Directors: Eric Franklin, Chris Scarlata
Art Director: Rebecca Wheatman
Animators: Jun Lee, Lily Feng, Luis Moya, Victor Lau
Production Designer: JJ Raskin