bET AWARDS 2025

For the 2025 BET Awards, the creative challenge was to evolve the visual identity of one of entertainment's most iconic cultural events while honoring its legacy. Hosted by Kevin Hart and featuring tributes to 106 & Park alongside honors for artists including Jamie Foxx, Mariah Carey, Snoop Dogg, and Kirk Franklin, the campaign sought to reposition the BET Awards as a premium, black-tie cultural experience without losing its authority or broad audience appeal.

Versus developed the initial design directions, which I helped review and refine alongside BET’s internal creative team. As the team’s senior art director, I helped expand the selected direction into a complete visual world across out-of-home, digital, social, and live-event graphics.

VP, Design — Chris Scarlata
Project Manager — Jess Hernandez
Motion Design Directors — Jun Lee, Luis Moya
Art Director — Rebecca Wheatman
Designers — JJ Raskin, Noelle Mullins
Animators — Gabrielle Garbe, Lily Feng, Victor Lau
Agency Partner — Versus