Overview

Edward Scissorhands is a gothic fairy tale about an artificial man struggling to find belonging in a pastel suburban world. For the film’s 25th anniversary, I helped develop refreshed key art and home entertainment packaging that modernized its iconic imagery for contemporary platforms.

Role & Responsibilities

Role: Designer

Responsibilities:

• Developed anniversary key art concepts that honored the original while updating the tone

• Collaborated with the Creative Director to evolve the visual direction

• Designed home entertainment packaging, including structural and graphic elements

• Supported final execution and production-ready asset delivery

Creative Approach

The key art centers on Edward and Kim in a romantic pose within the topiary garden, with a secondary portrait highlighting Edward’s isolation. The packaging extends the concept through a clear slipcover with a topiary silhouette of Edward’s profile. Removing it reveals the full garden scene beneath, creating a layered, tactile experience.

impact & Recognition

2013 CLIO Entertainment Bronze Winner — Home Entertainment Packaging

credits

Agency: Neuron Syndicate
Creative Director: Sean Alatorre
Finisher: Alex Potmesil
Designer: Rebecca Wheatman