Role: Designer

brief

For the 25th anniversary of Edward Scissorhands, the goal was to refresh the film's iconic imagery for a contemporary audience while preserving the emotional qualities that have made it a lasting classic. The work included both anniversary key art and a special-edition home entertainment package designed to celebrate the film's enduring legacy.

Love, isolation, and belonging.

solution

Working alongside the Creative Director, I helped develop a refreshed visual direction that balanced romance, fantasy, and melancholy. The key art centered on Edward and Kim within the film's iconic topiary garden, while a secondary portrait highlighted Edward's isolation and longing, reinforcing the story's central themes of love and belonging.

The packaging extended the concept through a layered physical experience. A clear slipcover featuring a topiary silhouette of Edward's profile concealed the artwork beneath; when removed, it revealed the full garden scene, transforming the package into an interactive expression of the film's visual world and emotional narrative.

Recognition

• CLIO Entertainment Bronze — Home Entertainment Packaging (2013)

key art & home entertainment packaging

credits

Agency: Neuron Syndicate
Creative Director: Sean Alatorre
Finisher: Alex Potmesil
Designer: Rebecca Wheatman