Overview

Kingdom Business is a BET+ series set in the gospel music industry, exploring faith, family, ambition, and redemption. For Season Two, the campaign centered on revelation. A spiritual and emotional journey shaped by transformation, as hidden truths surface and characters move through moments of reckoning.

Role & Responsibilities

Role: Art Director

Responsibilities:

• Translated the campaign concept into a full visual system

• Led the project from photoshoot through launch

• Established tone and developed key art

• Designed cross-platform assets and campaign rollout

• Directed high-end retouching

Creative Approach

The direction focused on the tension between sacred and secular worlds. Water became a central symbol of transformation and renewal, tied to each character’s journey. Key art features emotionally charged portraits that reflect internal conflict and pressure. Scale, composition, and symbolism reinforce themes of reckoning and personal change, grounding the work in both story and emotion.

credits

Photographer: Elvis Piedra
Creative Director: Eric Franklin
Art Director: Rebecca Wheatman