Overview

The Ms. Pat Show follows a fictionalized version of Ms. Pat navigating family life, culture clashes, and personal growth. The series blends comedy with drama, exploring race, class, and family with humor and honesty. Season Five focuses on change. Each character is navigating a new chapter, while Ms. Pat holds everything together through conflict, loss, and growth.

Role & Responsibilities

Role: Art Director

Responsibilities:

• Executed campaign visuals across key art, typography, and styling

• Led rollout across platforms and formats

• Adapted the system for streaming, social, and promotional use

• Maintained brand and tonal consistency across touchpoints

• Directed high-end retouching

Creative Approach

The concept parodies corporate team-building exercises like the human pyramid and trust fall. Instead of stability, the family dynamic is chaotic and on the verge of collapse. The visual metaphor reflects a family in transition. Relationships shift, foundations feel unsteady, but everyone still shows up for each other. Just barely.

credits

Creative Director: Eric Franklin
Art Director: Rebecca Wheatman
Retoucher: Mandy Strong
Photographer: Elvis Piedra