ROLE
Art Director

CLIENT
BET Media Group

SCOPE
Key Art Campaign

CHANNELS
Key Art • OOH • Digital • Social

TEAM
Creative Director: Eric Franklin
Retoucher: Mandy Strong
Photographer: Elvis Piedra

brief

For Season Five of The Ms. Pat Show, the campaign needed to reflect a family entering a period of transition. As each character navigates a new chapter, the series explores change, conflict, loss, and growth through its signature blend of humor and heart. The challenge was to capture that evolution while staying true to the show's comedic voice.

featuring a chaotic family in transition.

solution

I designed the visual campaign around a parody of corporate team-building exercises, including trust falls and human pyramids. While these activities symbolize stability and support, the imagery intentionally suggests the opposite: a family that is slightly chaotic, constantly shifting, and perpetually on the verge of collapse.

The visual metaphor reinforced the season's central theme: that relationships evolve, foundations feel uncertain, and life rarely goes according to plan. Yet despite the dysfunction, the family continues to show up for one another, reflecting the humor, resilience, and emotional honesty that define the series.